Privacy Policy

Last modified: October 25, 2013
LatAm SEF values the privacy of customers and parties interested in our company, products and services. This Privacy Policy applies to all of the products, services and websites offered by LatAm SEF, LLC on
If you have questions or concerns regarding this Privacy Policy, please contact LatAm SEF by emailing or write to LatAm SEF at:
Attn: Web Master
115 Broadway, Suite 1302
New York, NY 10006


Our computer systems facilitating the Website are currently based in the United States. Your personal data will be processed by us in the United States, where data protection and privacy regulations may or may not be to the same level of protection as in other parts of the world. BY VISITING THIS WEBSITE, YOU UNEQUIVOCALLY AND UNAMBIGUOUSLY CONSENT TO THE COLLECTION AND PROCESSING IN THE UNITED STATES OF ANY PERSONAL AND NON-PERSONAL INFORMATION COLLECTED OR OBTAINED BY LATAM SEF THROUGH VOLUNTARY SUBMISSIONS, AND THAT UNITED STATES LAW GOVERNS ANY SUCH COLLECTION AND PROCESSING.

Information We Collect

In order to provide our products and services and to manage Website content and quality, LatAm SEF collects both Personally Identifiable Information (PII) and Non-Personally Identifiable Information (Non-PII).
•   "Personally Identifiable Information" refers to information such as name, phone number, mailing address, email address, and company details.
•   "Non-Personally Identifiable Information" refers to information about your activity at this Website such as the type of browser you are using, your Internet Protocol ("IP") address, the time, date, and length of your visit, and the referring site. While Non-Personally Identifiable Information may correspond to a particular person, account or profile, it is not considered sufficient to identify, contact or locate the person to whom such information pertains.
The following types of information are collected in the ways described:
»   Information You Provide
When you complete a demonstration signup form, subscribe to the LatAm SEF email newsletter, or sign a contract for one of our products or services, we ask you for personal information. The information we collect varies based on what you are signing up for. In some cases, we may just collect your name and email address. In other cases, we may request additional information, including, but not limited to, your company, telephone number, information about your business and your business address. The amount and type of information we collect will vary from time to time based on our business needs, but it is our goal to collect only the information that we need.
»   User Communications
When you send email or other communications to LatAm SEF, we may retain those communications in order to process your inquiries, respond to your requests and improve our websites, products and services. For example, if you provide feedback to us, we may use and disclose such feedback for any purpose, provided we do not associate such feedback with your personal information unless we are authorized by you to do so. We will collect information contained in such feedback and will treat any personal information contained in it in accordance with this Privacy Policy.
»   Referral Information
LatAm SEF has a referral program that enables you to tell a friend, associate or interested party about and/or and to forward an email from LatAm SEF to the contact. We will ask you to provide your contact's name and email address, then we will send your contact an email informing him or her of your reference, welcoming him or her and providing a way to opt out of future emails from LatAm SEF if he or she does not want to receive emails from us. LatAm SEF will store this information unless and until a removal request is received. LatAm SEF may use this information to track the success of the referral program. In addition to the removal link included in all emails sent from LatAm SEF, your contact may, at any time, contact LatAm SEF at and request that his or her information is deleted from our database.
»   Non-Personally Identifiable Information
For purposes of web analytics and email marketing, LatAm SEF utilizes third-party technologies that employ Non-Personally Identifiable Information tracking technologies, including cookies and web beacons (clear GIFs). LatAm SEF may analyze the data about visits to our websites and email opens and clicks to assess effectiveness, make the websites and email more accessible and to make them more interesting for our audience.
To learn more about LatAm SEF's use of web analytics and email marketing, refer to the dedicated sections of this Privacy Policy.

How We Use Information We Collect

In order to provide our products and services, we may use the information we collect in the ways described:
»   Marketing and Communications
If you have provided your contact information to us or your contact information has been provided to us via our referral service, we may use such information to contact you for marketing and promotional purposes by various means, including email, postal mail or telephone for a variety of reasons, including LatAm SEF's effort to inform you of upgrades, changes in service, special offers, newsletters and other products and services in which you may be interested. With each commercial communication you receive from LatAm SEF, you will be given the opportunity to indicate that you wish to unsubscribe from receiving such future communications.
»   Company, Product and Service Inquiries
If you have contacted LatAm SEF for purposes of inquiring about our company, products or services, we may use the information you have provided in order to respond to the inquiries submitted to us as well as to provide technical support to Website visitors.
»   Customer Support
If you are a customer of LatAm SEF, we contact you to provide you with information concerning software updates, upgrades, changes in service, support inquiries, as well as for marketing and promotional purposes, special offers, newsletters and other products and services in which you may be interested.
»   Product Trial Follow-up Communications
By accepting any of our trial offers, you agree to receive related follow-up communications via email, telephone or other means. Unless you instruct us otherwise, LatAm SEF may also contact you with commercial information about products, services, promotions, contests, or other activities or offerings that may be of interest to you. You may be able to otherwise indicate your desire to obtain information about a particular offering by other means (such as an email request). Additionally, with each commercial communication you receive from LatAm SEF, you will be given the opportunity to indicate that you wish to unsubscribe from receiving such future communications.

Storage and Security of Personal Data

»   Storage Methods and Duration
LatAm SEF may store your personal information in its databases, for reference. The information may be retained and used by LatAm SEF for a reasonable period, reflecting LatAm SEF's need to answer queries or resolve problems, provide improved and new services and any data retention requirements of the law.
LatAm SEF may retain information after an individual ceases to use LatAm SEF products or services or after the individual has ceased interacting with LatAm SEF, these may include the details of user authentication or verification checks.
»   Security of Personal Information
LatAm SEF uses reasonable administrative, technical, personnel, and physical measures (a) to safeguard personal information against loss, theft, unauthorized use, disclosure, or modification; and (b) to ensure the integrity of the personal information. To help LatAm SEF protect your privacy, you contact LatAm SEF immediately at if you believe your personal information is being used for innappropriate purposes.

Sharing and Disclosure of Personal Data

»   Ordinary Business
LatAm SEF does not disclose or share your personal information with third parties in the course of ordinary business. However, LatAm SEF may disclose your personal information to unaffiliated third parties in the following limited circumstances if we believe in good faith that such disclosure is necessary:
(a) to comply with the law or in response to a court order, government request, or other legal process;
(b) to protect the interests, rights, safety, or property of LatAm SEF or others;
(c) to enforce any terms of service on this Website;
(d) to provide you with the services or products requested by you (including allowing a purchaser of a LatAm SEF division, or LatAm SEF as a whole, to continue to serve you), and to perform other activities related to such services and products, including billing and collection;
(e) to provide you with information, special offers, or promotions from LatAm SEF to which you consented; or
(f) to operate LatAm SEF's products, services and communications channels properly.
»   Subsequent Owner of LatAm SEF
In the event that LatAm SEF goes through a business change, such as a merger, acquisition or sale, your personally identifiable information will likely be among the assets transferred. You acknowledge that such transfers may occur, and that any acquirer of LatAm SEF or its assets may continue to use your personal information in the ways described in this Privacy Policy. You hereby consent to LatAm SEF sharing your personal information under the above circumstances. You will be notified via email and/or a prominent notice on our Website of any change in ownership or uses of your personal information, as well as any choices you may have regarding your personal information.

Web Analytics

This Website uses Google Analytics to help analyze how users use the site. The tool uses "cookies," which are text files placed on your computer, to collect standard Internet log information and visitor behavior information in an anonymous form. The information generated by the cookie about your use of the Website (including IP address) is transmitted to Google. This information is then used to evaluate visitors' us of the webiste and to compile statistical reports on Website activity for LatAm SEF.
We will never (and will not allow any third party to) use the statistical analytics tool to track or to collect any Personally Identifiable Information (PII) of visitors to our site. Google will not associate your IP address with any other data held by Google. Neither we nor Google will link, or seek to link, an IP address with the identity of a computer user. We will not associate any data gathered from this site with any Personally Identifiable Information from any source, unless you explicitly submit that information via a fill-in form on our Website.
For further details on Google Analytics cookies, visit Cookies & Google Analytics.


Third parties we engage to track and analyze our Website use Cookies to collect anonymous information about how visitors use our Website. We use this data to help assess site traffic and improve the site. By using this Website you are agreeing to our use of cookies.
»   What Are Cookies?
Cookies are alphanumeric identifiers that are transferred to your computer's hard drive through your web browser for record-keeping purposes. There are two types of cookies: session-based and persistent-based cookies. The information collected includes the number of site visitors, where visitors come to the site from and the pages they visited.
»   Disabling Cookies
Most web browsers automatically accept cookies, but if you prefer, you can edit your browser options to block them in the future. Help topics on most browsers will tell you how to prevent your computer from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. Site visitors who disable their web browsers' ability to accept cookies will be able to browse the Website, however some sections of the site may not work properly.

Web Beacons

Third parties we engage for email marketing purposes use web beacons (clear GIFs) to track and analyze information about how recipients use our email. Web beacons are used in our HTML-based emails to let us know which emails have been opened by recipients, allowing us to gauge the effectiveness of certain customer communications and marketing campaigns. In joining our email list you agree to our use of web beacons. Email recipients can unsubscribe from the email list at any time using the preferences link included in every email sent through our email marketing system or by sending an unsubscribe request to
»   What Are Web Beacons?
Web beacons are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of Web users. In contrast to cookies, which are stored on your computer's hard drive, web beacons are embedded invisibly on Web pages.
»   Disabling Web Beacons
If you have concerns regarding our use of web beacons, we recommend you do not subscribe to our email newsletter or, if you have already subsribed, we recommend you unsubscribe. For information on how to opt-out of receiving marketing email from LatAm SEF, please see the section "How Can You Stop Receiving Email From Us?" in our Email Marketing Privacy Policy.

Email Marketing Privacy Policy

This email marketing privacy policy has been created in an effort to demonstrate our firm commitment to your privacy and the protection of your personal information.
»   Why Did You Receive An Email From Us?
You receive mailings from us for two possible reasons:
(a) Your email address is listed with us as someone who has expressly shared this address for the purpose of receiving information in the future ("opt-in");
(b) You have purchased or registered or otherwise have an existing relationship with us. We greatly respect your time and attention by controlling the frequency of our mailings.
»   How Your Privacy Is Protected
We use the latest security measures to protect against the loss, misuse and alteration of data used by our network.
»   Usage and Sharing
We will never sell, share, or rent individual personal information with anyone without your advance written permission or unless ordered by a court of law. Information submitted to us is only available to employees managing this information for purposes of contacting you or sending you emails based on your request for information and to contracted service providers for purposes of providing services relating to our communications with you.
»   How Can You Stop Receiving Email From Us?
Each email sent contains a very easy and automated way for you to stop receiving email messages from us in the future, or to change your specific interest settings. If you would like to do this, simply follow the links at the bottom of every email message.
If you have received unwanted, unsolicited email sent via this system or purporting to be sent via this system, please forward a copy of that email with your comments to for review. We will look into the matter immediately.
»   Email Marketing Privacy Policy Changes
This policy was last updated on October 1, 2012.

Privacy Policy Applicability

This Privacy Policy applies to LatAm SEF only. We do not exercise control over the sites displayed as search results, or sites that reference LatAm SEF applications, products or services. These other sites may place their own cookies or other files on your computer, collect data or solicit personal information from you.
This Website contains links to third party websites. We are not responsible for the privacy practices or the content of any third party websites. Customers and visitors who link to other third party websites from this Website should check the privacy and security policy statements of such third party websites to understand the policies and practices of such third party websites as we are not responsible for those policies and practices. Customers and visitors who access a linked site may be disclosing their private information to the owner of such third party websites. It is your responsibility to keep such information private and confidential.

How We Will Notify You of Privacy Policy Changes

We may update this privacy statement to reflect changes to our information practices. If we make any material changes we will notify you by email (sent to the email address specified in your account) or by means of a notice on this Website prior to the change becoming effective. We encourage you to periodically review this page for the latest information on our privacy practices.